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Which Brands Dominate UK Craft & Hobby Supplies? A Data Analysis of 120 Real Products

Computed from 120 real products currently listed across Craft & Hobby Supplies.

Real listings analysed
120
Average price
£23.60
Median price
£12.63
Price range
£2.56 – £249.99
Average rating
4.56 / 5
Total reviews
401,624
Most common brand
Airfix (12 listings)
Price tier split
88 budget · 26 mid-range · 6 premium

A recent analysis of 68 real product listings within the UK Craft & Hobby Supplies category reveals a diverse market with a strong emphasis on value. The price range spans from £4.30 to £249.99, with an average selling price of £28.44 and a median around £12.88, indicating options available across various budgets. This reflects the broad scope of crafting activities encompassed within this category. Notably, 56 listings fall into the ‘budget’ tier, suggesting that affordability is a key driver for consumers. The most frequently represented brand, Airfix, appears in 7 of these listings, demonstrating a significant level of brand recognition and established presence amongst hobbyists. Furthermore, with a total review count of 242,490 across all products, there’s considerable engagement within this market, suggesting that craft and hobby supplies are popular purchases. The overall average rating of 4.54 out of 5 indicates generally positive customer satisfaction.

FAQ

What price range should I expect when shopping for craft supplies?+

Based on the data, you can anticipate spending between £4.30 and £249.99 on a single item. The average price of £28.44 provides a useful benchmark, though individual product prices will vary considerably.

Does the dominance of one brand (Airfix) matter?+

The fact that Airfix appears in 7 listings out of 68 signifies its strong position within this market segment. While it doesn’t represent the entire category, it suggests a well-known and trusted brand for certain types of craft supplies.

What does the average rating of 4.54 mean?+

An average rating of 4.54 out of 5 indicates that most customers are generally satisfied with their purchases within this category, suggesting a reasonable level of product quality and performance.

How can I use this data to compare listings?+

The price range and average price provide immediate comparisons between different products. Consider the median price as a good indicator of value – items closer to £12.88 are likely to represent a solid middle-ground option.

What does the high review count (242,490) tell me?+

The substantial number of reviews (242,490) demonstrates that craft and hobby supplies are frequently purchased and discussed. This volume of feedback offers a greater degree of confidence in product choices.

What counts as a ‘budget’ listing?+

With 56 listings falling into the ‘budget’ category, we can define this as items generally priced below £12.88, offering accessible options for beginners or casual crafting.