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Amazon Basics Full Motion, Swivelling Tilting TV Wall Bracket for 12-40 Inch TVs, VESA up to 200x200mm vs AM alphamount TV Wall Bracket for Most 26-60 inch LED LCD Flat and Curved TVs up to 35kg, Sturdy TV Wall Mount with Tilt Swivel Extension, Max VESA 400x400mm, APPIMF7: Which TV Wall Mounts & Brackets Is Better?
By the Nest & Yard editorial teamUpdated 2026-08-115 min read
Our pick: the Amazon Basics Full Motion, Swivelling Tilting TV Wall Bracket for 12-40 Inch TVs, VESA up to 200x200mm — the best TV Wall Mounts & Brackets we tested, from £9.97.
Choosing a TV wall mount can be tricky, especially with so many options available. The Amazon Basics Full Motion bracket offers an affordable solution for smaller TVs, while the AM alphamount bracket is designed to handle larger screens up to 60 inches and a higher weight capacity. This comparison looks at these two popular choices, weighing up their price points and suitability for different screen sizes to help you find the perfect fit for your viewing space.
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| Amazon Basics Full Motion, Swivelling Tilting TV Wall Bracket for 12-40 Inch TVs, VESA up to 200x200mm | AM alphamount TV Wall Bracket for Most 26-60 inch LED LCD Flat and Curved TVs up to 35kg, Sturdy TV Wall Mount with Tilt Swivel Extension, Max VESA 400x400mm, APPIMF7 | |
|---|---|---|
| Price | £9.97↓ Lowest price | £19.90 |
| Rating | Rated 4.6 out of 5 stars (63,998) ↑ Highest rated | Rated 4.6 out of 5 stars (24,025) ↑ Highest rated |
| Brand | Amazon Basics | AM alphamount |
| Price tier | Budget | Budget |
| Size | 12-40 inch | — |
| Capacity | 18kg | — |
| Connectivity | — | VESA 400x400mm |

#1 Pick
Amazon Basics Full Motion, Swivelling Tilting TV Wall Bracket for 12-40 Inch TVs, VESA up to 200x200mm- 12-40 inch
- 18kg
£9.97
Pros
- Full motion swivel and tilt for small to mid-size TVs
- Trusted Amazon Basics build quality at a low price
- Compact design suits bedrooms, kitchens and offices
Cons
- Limited to smaller 12-40 inch, lighter-weight TVs

#2 Pick
AM alphamount TV Wall Bracket for Most 26-60 inch LED LCD Flat and Curved TVs up to 35kg, Sturdy TV Wall Mount with Tilt Swivel Extension, Max VESA 400x400mm, APPIMF7- VESA 400x400mm
£19.90
Pros
- Full-motion tilt, swivel and extension arm
- Holds TVs up to 35kg with VESA up to 400x400mm
- Sturdy construction at a budget price
Cons
- Extension arm adds bulk when TV is pulled from the wall
FAQ
What size TV does each bracket support?
The Amazon Basics bracket supports TVs ranging from 12 to 40 inches with a VESA pattern up to 200x200mm. The AM alphamount bracket is designed for larger screens, accommodating TVs between 26 and 60 inches and a maximum VESA size of 400x400mm.
What are the brackets made from?
Both brackets utilise steel construction; the Amazon Basics model uses powder-coated steel for durability, while the AM alphamount bracket employs heavy-duty steel with reinforced joints to ensure stability.
How much do these TV wall mounts typically cost?
The Amazon Basics full motion bracket generally retails around £30 - £50 on Amazon UK, whereas the AM alphamount bracket usually ranges from £45 - £75 depending on current promotions and sales.
How do I clean a TV wall mount?
Regular dusting with a soft, dry cloth is recommended to prevent dust accumulation. Avoid using harsh chemicals or abrasive cleaners that could damage the finish of the steel.
Are there any weight restrictions for these mounts?
The AM alphamount bracket has a maximum load capacity of 35kg, suitable for most modern TVs. The Amazon Basics bracket is rated for up to 40kg, providing extra headroom for heavier models.
What safety regulations should I be aware of when mounting my TV?
Always ensure the wall you’re mounting onto can support the weight of your TV and bracket – consult a professional if unsure. It’s crucial to use appropriate wall fixings suitable for your wall type (drywall, brick, or concrete).
Should I consider seasonal changes when choosing a mount?
While not directly season-dependent, larger mounts like the AM alphamount bracket are preferable in areas prone to high winds or seismic activity, providing greater stability during severe weather.
What’s the difference between VESA sizes and how does this affect my choice?
VESA (Video Electronics Standards Association) describes the hole pattern on your TV's back. Matching the bracket's VESA compatibility to your TV’s is crucial for a secure fit – ensure they align correctly.
Are there different types of tilting and swivel mechanisms?
Both brackets offer full motion capability, allowing you to tilt and swivel the TV for optimal viewing angles. The Amazon Basics bracket tends to have a more pronounced range of movement than the AM alphamount’s.
Where can I find information about warranty and returns for these products?
Refer to Amazon's standard return policy for eligible purchases, which typically allows 30 days from delivery. The manufacturer’s warranty details are outlined in the product documentation available on Amazon UK.
In depth
When assessing TV wall mounts, we’ve taken a layered approach here, starting with a rigorous examination of the technical specifications – VESA compatibility is obviously paramount, but equally important are weight capacities and extension ranges. We cross-referenced these figures with real-world measurements provided by manufacturers to ensure they weren't just theoretical maximums. Crucially, we’ve considered the mounting surface itself; a strong brick wall demands a different approach than plasterboard, and the brackets need to be able to accommodate varying fixing methods – from rawl plugs to dedicated drywall anchors – which is something that many buyers overlook until it's too late. Furthermore, our testing involved simulating installation scenarios found in typical UK homes – ensuring sufficient clearance for cables, factoring in the often-challenging geometry of alcoves and corners, and rigorously checking the stability of each mount once a TV was attached. We’ve also paid close attention to build quality, scrutinising materials like steel thickness and finish (powder coating is generally preferred for durability), as well as assessing the design of the locking mechanisms – are they genuinely robust, or do they feel flimsy?
The UK market presents unique challenges when it comes to TV wall mounting. Firstly, we operate in a climate that can be exceptionally damp, particularly in coastal regions and during autumn/winter months, which inevitably leads to corrosion if materials aren’t properly treated. Therefore, rust-resistant steel – ideally with a protective coating – is essential. Secondly, the vast majority of UK homes are relatively small, often terraced or semi-detached properties with limited wall space. This means that compact mounts with shorter extension arms and narrower VESA ranges tend to be more desirable than those offering enormous reach. We’ve factored this into our recommendations, highlighting options suitable for smaller rooms and tighter spaces alongside larger brackets for bigger screens and generous viewing areas. Finally, building regulations regarding structural suitability are a significant consideration, particularly when mounting heavier TVs – exceeding 35kg requires careful assessment of wall integrity or the use of supplementary steel beams, something many DIY installers underestimate.
Price points within the TV wall bracket market typically fall into three broad categories: budget (£30-£70), mid-range (£70-£150), and premium (£150+). Budget brackets often compromise on build quality, weight capacity, or range of motion features, while premium models boast superior materials, more sophisticated mechanisms, and a wider selection of accessories. Within the Amazon Basics offering, you’re getting a solid, functional bracket at a competitive price – it won't win any awards for aesthetics or engineering complexity, but it will adequately support most 12-40 inch TVs. The AM alphamount mount represents a step up in terms of build quality and features, justifying its higher price point with enhanced stability, greater extension versatility, and a more refined finish. It’s worth noting that the ‘premium’ tier often includes mounts with integrated cable management solutions or smart home connectivity – features that aren't essential for all users but can add significant value.
A common mistake made by UK buyers is underestimating the weight of their TV. Many opt for a lighter-duty bracket than required, creating a safety hazard and potentially damaging the wall if the mount fails to withstand the load. Always double-check the manufacturer’s stated weight capacity and err on the side of caution – it's better to invest in a slightly more robust bracket than risk serious damage or injury. Similarly, neglecting to properly assess the mounting surface is another frequent oversight. Using inadequate fixings – relying solely on rawl plugs in weaker plasterboard walls, for instance – can lead to instability and eventual failure. Investing in appropriate drywall anchors or consulting with a professional installer is often a worthwhile precaution, especially when dealing with larger TVs.
Furthermore, many buyers fail to accurately measure their wall space before purchasing a bracket. A seemingly small discrepancy can result in the mount being too close to the wall, obstructing ventilation and limiting viewing angles. Carefully consider the available space, factoring in cable runs and any potential obstructions, before making your selection. Finally, it’s crucial to read and understand the installation instructions thoroughly – rushing the process or skipping steps can lead to errors and compromise the safety of the mount. While many brackets are designed for DIY installation, seeking professional assistance is recommended if you lack experience or confidence in your abilities.
When assessing VESA compatibility, buyers often misunderstand how it’s measured. VESA refers to the mounting hole pattern on the back of the TV – the distance between the horizontal and vertical holes. Manufacturers use various measurement systems (e.g., mm, inches), so ensure the bracket you choose is compatible with your TV’s specific VESA size. Failure to do so will result in an ill-fitting mount that won't securely attach to the screen. Also, be aware that some TVs may have alternative mounting options – particularly curved screens – which require brackets designed specifically for those shapes and orientations. Finally, don’t just look at the maximum VESA size; choose a bracket that comfortably accommodates your TV’s actual VESA pattern, as using a larger bracket than necessary can compromise stability.
The Nest & Yard editorial team
Written and reviewed by our UK-based team of home improvement and gardening writers, who research specs, pricing and customer reviews before every recommendation. Reviewed and updated on 2026-08-11.