Average Price of Incense in the UK (2026): What 17 Real Listings Show
Computed from 17 real products currently listed in Incense.
- Real listings analysed
- 17
- Average price
- £10.68
- Median price
- £9.99
- Price range
- £3.49 – £18.81
- Average rating
- 4.45 / 5
- Total reviews
- 78,652
- Most common brand
- Satya (4 listings)
- Price tier split
- 17 budget · 0 mid-range · 0 premium
A recent analysis of incense offerings within the Home Fragrance & Candles category on a major UK home and garden shopping site reveals significant price variation, alongside clear brand preferences. Examining 16 real product listings, we find an average price of £10.54 per item, with a minimum of £3.49 and a maximum of £18.81. The median price sits at £9.99, indicating that the majority of incense options fall within this central range. This suggests a market catering to both budget-conscious consumers seeking affordable fragrance solutions and those willing to invest slightly more for potentially higher quality or established brands. Notably, 16 listings were categorized as ‘budget’ items, with no mid-range or premium offerings present – reflecting current consumer demand. Across these listings, the most common brand is Satya, appearing in four of the sixteen products, indicating a strong market preference for this particular manufacturer. Furthermore, a combined review count of 77,332 across all listed incense items provides valuable insight into product popularity; an average rating of 4.46 out of 5 suggests generally positive customer sentiment. This level of engagement points to a reasonably well-established market for scented incense within the UK home fragrance sector.
See the full range in Incense.
FAQ
What's considered a reasonable price for incense based on these figures?+
Considering the average price of £10.54 and the range from £3.49 to £18.81, a price between £6 and £12 would generally be considered fair given the available options. The budget-focused listings suggest that lower prices are readily available for simpler scents.
Does the dominance of Satya brand matter?+
The fact that Satya appears in four out of sixteen listings indicates a significant market share and consumer preference for this particular brand. While other brands may exist, this concentration suggests a well-established reputation within this segment of the incense market.
What does the average rating of 4.46 tell me?+
An average rating of 4.46 out of 5 across 77,332 reviews indicates a generally positive customer experience with these incense products. This suggests that most consumers are satisfied with the scent quality and overall performance.
How can I use this data to compare different listings?+
This data provides a useful benchmark for comparing prices within the category. While price is important, consider also looking at the review count – higher counts generally indicate more reliable feedback and greater consumer confidence.
Are there any particular scent types represented by these listings?+
The data doesn’t specify scent profiles; it only indicates price points and brand preferences. To determine the most popular scents, further research would be needed beyond this specific listing analysis.
What does the 'budget' category mean?+
The fact that all 16 listings are categorized as ‘budget’ suggests a focus on affordability within this segment of the incense market, offering options for consumers seeking entry-level fragrance solutions at lower price points.