Which Brands Dominate UK Insect Killers & Repellents? 3 Brands Ranked (2026)
Ranked by real listing count across 3 brands in Insect Killers & Repellents.
Choosing the right insect killer or repellent is crucial for protecting your UK home and garden. This guide ranks three leading brands – Zero In, Raid, and Rentokil – based on recent sales data from 2026. We’ve analysed listings, average prices, customer ratings, review numbers, and price ranges to provide a clear comparison. With Zero In boasting the most listings (5), Raid achieving the highest average rating (4.47/5) and possessing the largest number of reviews (16124), while Raid offers the lowest price (£8.44) and Zero In the highest (£11.91), this ranking helps shoppers make an informed decision.
| # | Brand | Listings | Avg. price | Avg. rating | Total reviews |
|---|---|---|---|---|---|
| 1 | Zero In | 5 | £11.91 | 4.1 / 5 | 15,475 |
| 2 | Raid | 3 | £8.44 | 4.5 / 5 | 16,124 |
| 3 | Rentokil | 2 | £10.18 | 4.4 / 5 | 2,320 |
Brand-by-Brand Breakdown
- Zero In: 5 listings, average £11.91, average rating 4.08/5, 15475 total reviews
- Raid: 3 listings, average £8.44, average rating 4.47/5, 16124 total reviews
- Rentokil: 2 listings, average £10.18, average rating 4.4/5, 2320 total reviews
What This Ranking Tells You
Raid emerges as the leader in this ranking, boasting the highest average rating of 4.47/5 and the largest number of reviews (16124). This indicates strong consumer confidence and widespread usage.
Despite differing numbers of listings, Raid also represents the cheapest option at an average price of £8.44. Zero In currently holds the position as the most expensive brand with an average price of £11.91.
How to Choose a Brand
- Prioritise rating: If you value expert opinion, Raid’s top rating of 4.47/5 should be your primary consideration.
- Consider review volume: The high number of reviews for Raid (16124) suggests broad market adoption and potentially greater reliability.
- Evaluate price sensitivity: Given Raid's lowest average price (£8.44), it offers the most cost-effective entry point into insect control.
See the full range in Insect Killers & Repellents.
FAQ
How does the number of listings relate to brand quality?+
The number of listings available for each brand provides an indication of overall market demand. Zero In has the most listings (5), suggesting a higher level of consumer interest and potentially broader product availability within that range. However, this doesn't directly translate to superior quality; it simply reflects greater sales volume.
Which brand offers the best value for money?+
Based on the provided data, Raid represents the most affordable option with an average price of £8.44. This makes Raid the most cost-effective choice considering its average rating of 4.47/5 and a substantial number of reviews (16124). Comparing the prices across all three brands, Raid’s lower average demonstrates this value proposition.
Which brand received the highest overall customer rating?+
Raid achieves the highest average customer rating at 4.47/5. This indicates that, according to customer feedback, Raid products are generally perceived as performing well and meeting consumer expectations. Notably, Raid also has the largest number of reviews (16124) which contributes to this high rating.
Which brand has the greatest number of product listings?+
Zero In boasts the most extensive selection with 5 listed products. This suggests a wider range of formulations and potentially more targeted solutions within the insect killer & repellent category. Consumers seeking specific options may find Zero In’s larger catalogue advantageous.
Which brand is the cheapest overall?+
Raid offers the lowest average price at £8.44. This makes Raid the most budget-friendly choice when considering the products within this subcategory and its strong rating of 4.47/5. The lower price point could be a significant factor for cost-conscious buyers.
Which brand is the priciest?+
Zero In has the highest average product price at £11.91. This reflects a potentially more premium offering, possibly with advanced formulations or broader coverage. Despite this higher price point, Zero In still maintains a respectable rating of 4.08/5 and considerable sales volume (5 listings).
How can I use these rankings to make my decision?+
This ranking provides a starting point for comparison based on key metrics: number of listings, average rating, total reviews, and price. Consider your specific needs – if extensive options are important, Zero In is the best choice; if you prioritize customer satisfaction, Raid offers the highest rating; and for budget-conscious shoppers, Raid remains the most affordable.
Do more reviews necessarily mean a better product?+
While Raid has the largest number of reviews (16124), this doesn't automatically equate to superior quality. A high review count simply indicates greater consumer engagement and feedback – it’s important to consider the average rating alongside the volume of reviews when evaluating a brand.
What is the price range for each brand?+
Zero In products are priced between £6.99 and £24.99, offering a wide spectrum of choices depending on desired coverage or formulation. Raid’s pricing extends from £3.99 to £16.84, providing options for both smaller-scale needs and potentially larger areas. Rentokil's products are priced between £5.99 and £14.36.
Which brand has the lowest average product price?+
Raid is the most affordable brand with an average product price of £8.44. This makes Raid’s pricing structure ideal for those seeking a cost-effective solution to their insect control requirements, while still maintaining a high rating.