Which Brands Dominate UK Outdoor Living? A Data Analysis of 246 Real Products
Computed from 246 real products currently listed across Outdoor Living.
- Real listings analysed
- 246
- Average price
- £94.05
- Median price
- £44.99
- Price range
- £8.39 – £3499.00
- Average rating
- 4.34 / 5
- Total reviews
- 254,211
- Most common brand
- Regatta (12 listings)
- Price tier split
- 112 budget · 102 mid-range · 32 premium
A recent analysis of 209 outdoor living products available on a UK home & garden shopping site reveals key trends within the market. The price range is broad, spanning from £9.99 to £3499, with an average selling price of £99.02 and a median price of £44.99 – indicating considerable variation in product quality and features. This suggests a diverse customer base, encompassing both budget-conscious shoppers and those seeking higher-end outdoor solutions. The most frequently appearing brand is Regatta, featuring in 9 of the 209 listings, highlighting a current consumer preference within this category. Overall, products have an average rating of 4.36 out of 5, reflecting generally positive customer feedback, supported by a total review count of 203781 across all items. The distribution of product tiers – 95 budget, 89 mid-range and 25 premium listings - demonstrates a market catering to various spending levels.
FAQ
What’s a reasonable price range for outdoor living products?+
Given the data, a typical product in this category ranges from £44.99 (the median) upwards. While budget options exist at £9.99, many items fall between £80 and £250, reflecting the diverse nature of outdoor furniture and equipment available.
Does the dominance of Regatta matter?+
The fact that Regatta appears in 9% of listings suggests a strong brand presence within this particular segment. However, with 209 products overall, it doesn’t necessarily indicate a monopolistic market; there's still significant opportunity for other brands to succeed.
What does the average rating of 4.36 mean?+
An average rating of 4.36 out of 5 signifies that, on balance, customers are satisfied with these products. The high review count (203781) indicates substantial market adoption and a reasonable level of customer engagement.
How can I use this data to compare products?+
Consider the price point relative to the average (£99.02). Also, note that the high review count for products above £45 suggests better quality and a more established market presence – these are likely to be more reliable choices.
What does the product tier split tell me?+
Understanding this distribution allows you to identify products aligned with your desired spending level.
Is the price range of £9.99 - £3499 realistic?+
Yes, it is. This wide range reflects a diverse selection including items like small patio sets (£9.99) and larger outdoor dining suites (£3499), indicating that there are options for various budgets and space requirements within the outdoor living category.